Effective date: August 16, 2026
For sun-care consumers, sunfam provides this Privacy Policy for United States visitors and consumers shopping for sunscreen, sun-care sticks and sprays, SPF lip balm, hair care, and beach-oriented accessories. It explains collection, use, disclosure, retention, advertising technology, and available privacy choices.
Sun care: Operational and business purposes
For sun-care consumers, we use information to provide and improve the site, authenticate accounts, process and verify payments, fulfill and track purchases, administer cancellations, returns, and exchanges, communicate about transactions, answer support and privacy requests, prevent fraud, keep tax and accounting records, analyze performance, personalize content, advertise and measure campaigns, enforce terms, comply with law, and protect rights or safety.
Sun care: Cookies and comparable technology
For sun-care consumers, cookies, pixels, tags, and related technologies maintain carts and sessions, remember preferences, support authentication and security, measure traffic, diagnose performance, and assist advertising. Browser settings can remove or block many cookies, and sun-care site privacy controls may provide additional choices. Blocking technology necessary for checkout or another requested feature can affect operation.
Sun care: Google Ads, remarketing, and conversions
For sun-care consumers, we may use Google Ads remarketing and conversion tracking. Google and participating partners can receive online identifiers, device or browser data, IP-derived information, viewed-page events, and purchase or conversion signals to measure campaigns or show relevant ads. Choices may be managed through Google Ads Settings, browser controls, available cookie controls, and the Do Not Sell or Share method below.
Sun care: Recipients of information
For sun-care consumers, information may be disclosed as reasonably needed to Shopify; payment processors; transport carriers; consumer-service, communications, hosting, cybersecurity, fraud-prevention, analytics, and advertising providers; and legal, accounting, or other professional advisers. Disclosure can also occur during a merger, sale, financing, or reorganization, or for valid legal process, enforcement, fraud prevention, safety, or protection of legal rights.
Sun care: CCPA and CPRA rights
For sun-care consumers, california consumers may have rights, subject to exceptions, to know the categories and specific pieces of personal information collected; learn sources, purposes, and recipients; request access, correction, deletion, or portability; opt out of sale or sharing for cross-context behavioral advertising; and limit certain sensitive-information uses where applicable. We do not unlawfully discriminate because a consumer exercises a privacy right. Verification or proof of an authorized agent’s authority may be required.
Sun care: Do Not Sell or Share
For sun-care consumers, some advertising disclosures can be considered selling or sharing under California law even if money is not exchanged. Use the “Your Privacy Choices” link on the sun-care site, or email Support@sunfam.shop with “Do Not Sell or Share” in the subject and enough account or browser information to implement the request. We also process qualifying browser-based opt-out signals where applicable law requires it.
Sun care: Rights in other U.S. states
For sun-care consumers, residents of other U.S. states may have access, correction, deletion, portability, targeted-advertising opt-out, sale opt-out, profiling opt-out, or appeal rights under applicable law. Submit a request by email or telephone below. We may verify identity and follow the response process required by the governing law.
Sun care: Retention
For sun-care consumers, retention varies with the purpose and category. sale and tax records may be kept for statutory and accounting periods, support files for issue resolution, and security logs for fraud prevention. Information is deleted or deidentified when continued retention is no longer reasonably necessary, subject to legal obligations and dispute needs.
Sun care: Security
For sun-care consumers, we use administrative, technical, and organizational safeguards designed for the nature of the information. No transmission, network, or storage system is completely secure, and we cannot promise absolute security.
Sun care: Children’s privacy
For sun-care consumers, the store is not directed to children under 13, and we do not knowingly collect their personal information. A parent or guardian who believes a child supplied information may contact us so we can investigate and take appropriate action.
Sun care: Changes to this notice
For sun-care consumers, we may revise this notice as practices, services, or legal requirements change. The updated version will be posted here with a revised effective date.
Sun care: Personal information in scope
For sun-care consumers, depending on the interaction, we may collect identifiers and contact information such as name, email, telephone number, transport and billing address, account credentials, and messages; commercial information such as products viewed or purchased, cart activity, orders, returns, exchanges, and payment status; limited processor-supplied payment details; device, browser, IP address, cookie identifiers, referral data, approximate location, search and page activity, advertising interactions, and inferences about product interests.
Sun care: Where information comes from
For sun-care consumers, information may come directly from you when you browse, create an account, check out, or contact support; automatically from a browser, device, cookies, pixels, and similar technology; and from Shopify, payment processors, carriers, analytics services, fraud-prevention providers, and advertising partners supporting store operations or transactions.
Sun care: Policy correspondence
For sun-care consumers, direct questions to sunfam at Support@sunfam.shop or 6508175995. Written correspondence may be sent to 2445 Colorado Ave, Boulder, CO 80302, United States.